Players at one of online gaming sites will be helping to prevent starvation in Africa. The online casino is donating money to select aid organizations throughout July and August. The 'Help Africa' campaign, inspired by Bob Geldof's Live 8 success, has convinced world leaders to boost financial support given to Africa.
Until the end of August, this online company will donate a sum equal to 10% of all deposits made by new players. An added incentive, will allow for these new players to be automatically rewarded with a 100% match bonus on their first deposit. The aid organization will be chosen via a player's poll to start mid-August. Details will be made available via E-mail to registered players.
According to Hannah Morante, Marketing Manager of the company, 'Help Africa' is already a success, as since in July. They are supporting the campaign to send money to African welfare organizations, when they choose to play at this online casino. Save the Children is a charity that has supported Make Poverty History led by Bob Geldof, and in response to the results of the G8 Summit. The summit stated: G8's aid money by 2010 is vital and will help save children's lives, but the need is far greater then they are willing to pledge.
This is not the first time that this online casino has fought for a cause. Following the devastation of September 11, there was a substantial donation given to the Red Cross in the United States. Gaming revenue is used worldwide to help charities, for nonprofit organizations and other relief programs. This is just one example of how to do this in a direct way. |
