The Casino Media Group (CMG) for over a year now, has been targeting casino players in the US and Canada with its communication and advertising campaigns. These campaigns include; OOH media, casino POS, on-table felts, on-poker chips, and on-playing cards. CMG is also involved with celebrity gala events, which they also help plan. These events include; in-house gaming tournaments and free-play promotional tournaments.
CMG has agreements with over 150 US casinos. These agreements give them wide access on the casino activities. There is a wide audience, and they just need to find and create them.
CMG research shows that women casino players total 54% of the market. Despite that advertising finds that males aged 21-34 are higher in the poker realm of play. It is because of these demographics that advertisers know who to appeal to and for what. |
